Travel firms 'should make internet marketing more flexible': "Companies operating in the travel sector may be able to combat the current economic climate by adopting a more flexible internet marketing strategy.
This is according to Roamfree.com chief executive Chris Dodd, who told the Eye for Travel Sales and Marketing in Asia Pacific Conference for 2008 that flexibility could be key in the present downturn - along with sound campaigns that combine offline and online channels.
Mr Dodd recommended search engine optimisation as the best way for travel firms to get to grips with the internet medium to boost revenues and urged companies to consider tactics such as personalised bookings, e-Travel Blackboard reported.
However, those looking into social media as a marketing platform should only utilise it where relevant, he warned, calling on firms to note that 'the internet is an evolution, not a revolution'."
Wednesday, July 30, 2008
Internet Advertising Firm, ReachLocal, Opens Offices in St. Louis Market
Internet Advertising Firm, ReachLocal, Opens Offices in St. Louis Market: "ReachLocal provides Internet advertising services through Google, Yahoo! and MSN, to thousands of local businesses in top U.S. and international markets. ReachLocal's St. Louis direct sales force is located at 701 Emerson Rd., Creve Coeur, and operated by its regional manager, David Simpson.
'With top rankings for quality of life and affordability, the greater St. Louis region remains a stable and favorable environment for local businesses. These businesses increasingly require a means to connect with consumers who now turn to the Internet instead of offline media to search for local products and services,' said Eli Apollo, ReachLocal's Area Director, Midwestern U.S. 'ReachLocal connects businesses with consumers efficiently and affordably by providing a turnkey solution to paid search.'
Utilizing a national and proprietary network of Internet Marketing Consultants (IMCs), ReachLocal allows SMBs to drive customer leads from major search engines to their telephone with a simple, scalable, automated and inexpensive Internet advertising solution. ReachLocal creates search campaigns through a single platform and one budget that links businesses' online advertising spend to their offline sales activities, providing true advertising ROI transparency."
'With top rankings for quality of life and affordability, the greater St. Louis region remains a stable and favorable environment for local businesses. These businesses increasingly require a means to connect with consumers who now turn to the Internet instead of offline media to search for local products and services,' said Eli Apollo, ReachLocal's Area Director, Midwestern U.S. 'ReachLocal connects businesses with consumers efficiently and affordably by providing a turnkey solution to paid search.'
Utilizing a national and proprietary network of Internet Marketing Consultants (IMCs), ReachLocal allows SMBs to drive customer leads from major search engines to their telephone with a simple, scalable, automated and inexpensive Internet advertising solution. ReachLocal creates search campaigns through a single platform and one budget that links businesses' online advertising spend to their offline sales activities, providing true advertising ROI transparency."
Online Advertising Effectiveness Gets Significant Boost from Branded Content
Online Advertising Effectiveness Gets Significant Boost from Branded Content: "Across a wide range of advertising metrics, branded content sites outscored Internet industry norms for the Internet 41 out of 43 times according to a new research report released today by the Online Publishers Association (OPA). Additionally, 'beyond-the-banner' forms of online advertising such as video, sponsorships and rich media also outpaced industry norms when placed on branded content sites.
The OPA report, 'Improving Ad Performance Online: The Impact of Advertising on Branded Content Sites,' leverages Dynamic Logic's MarketNorms(R) database, an industry standard for measuring online advertising's effectiveness and branding impact. The OPA study provides an extensive analysis of ad effectiveness scores for branded content sites, as represented by OPA members, compared with those for overall MarketNorms, portals and ad networks."
The OPA report, 'Improving Ad Performance Online: The Impact of Advertising on Branded Content Sites,' leverages Dynamic Logic's MarketNorms(R) database, an industry standard for measuring online advertising's effectiveness and branding impact. The OPA study provides an extensive analysis of ad effectiveness scores for branded content sites, as represented by OPA members, compared with those for overall MarketNorms, portals and ad networks."
Kids get a taste of food-related advertising online | Technology | Los Angeles Times
Kids get a taste of food-related advertising online | Technology | Los Angeles Times: "A new report out today revealed some unsurprising information: Marketers spend a lot of money trying to get kids hooked on foods such as Shrek cereal and Pirates of the Caribbean waffles. What's a little more surprising is that they don't spend much money marketing food to kids where so many of them hang out -- on the Internet. In 2006, the time period that the online-spending portion of the report covered, food companies only allocated 5% of their youth marketing dollars online. (Of course, the online advertising market is growing by double digits every year, much faster than overall ad spending, so the percentage has probably increased since 2006.)
The marketing-to-kids report (PDF download) released this morning by the Federal Trade Commission, with the pithy title 'Marketing Food to Children and Adolescents: A Review of Industry Expenditures, Activities and Self Regulation,' says that the relatively low price tag for marketing to kids on the Web doesn't mean that companies aren't reaching kids there, however."
The marketing-to-kids report (PDF download) released this morning by the Federal Trade Commission, with the pithy title 'Marketing Food to Children and Adolescents: A Review of Industry Expenditures, Activities and Self Regulation,' says that the relatively low price tag for marketing to kids on the Web doesn't mean that companies aren't reaching kids there, however."
Monday, July 28, 2008
PR-USA.net
PR-USA.net: "Internet Marketing: Search Engine Optimization And Seo The biggest drawback in utilizing real estate marketing online nationally is the issue of budget. If you are an independent contractor (and most real estate agents are), chances are that you will pay for the marketing of your own profession, and most online publications will charge a handsome fee to include your real estate business online nationally.
Enter Search Google Adsense Googleadsensense Com
On their own, small and local business, company websites cannot get higher rankings, since they might only have 5-10 pages. Thus, online business directory advertising websites are really helpful and significant for them. Online marketing is a great opportunity for most businesses. Internet marketing online is one of the paramount techniques for you to optimize your website."
Enter Search Google Adsense Googleadsensense Com
On their own, small and local business, company websites cannot get higher rankings, since they might only have 5-10 pages. Thus, online business directory advertising websites are really helpful and significant for them. Online marketing is a great opportunity for most businesses. Internet marketing online is one of the paramount techniques for you to optimize your website."
Websites should 'start with SEO' :: Business Feet
Websites should 'start with SEO' :: Business Feet: "SEO should become a part of developing the web design frame work of a site, claims Julie Blatten, e-marketing manager at Click Communications.
She notes that otherwise, SEO experts are confined to working within an existing framework, which can be 'frustratingly difficult' to improve results.
'Some practices simply can't be applied, or would require a significant undertaking, within an existing environment,' Ms Blatten observes.
'Undertaking SEO at the outset - either when a new site is being built or an existing site is being rebuilt - is the best way to increase your chances of success.'"
She notes that otherwise, SEO experts are confined to working within an existing framework, which can be 'frustratingly difficult' to improve results.
'Some practices simply can't be applied, or would require a significant undertaking, within an existing environment,' Ms Blatten observes.
'Undertaking SEO at the outset - either when a new site is being built or an existing site is being rebuilt - is the best way to increase your chances of success.'"
SEM Expert Launches Online Marketing Training Services Designed for New Hires to Executives
SEM Expert Launches Online Marketing Training Services Designed for New Hires to Executives: "Search engine marketing has become a staple of most companies marketing budgets, but is still largely a misunderstood advertising medium. There is a severe lack of experienced marketers in the online arena; all the way from entry level staff to the executive level of management. This has caused unfavorable scenarios for most marketing departments, as you often find experienced functional staff being led by management unfamiliar with online marketing, or you find an experienced manager who cannot find enough experienced entry-level people to hire. You also find companies who have outsourced all or most of their interactive endeavors, and have such a limited understanding of the online market they cannot truly evaluate an agency’s performance."
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